The Making of a Luxury Lovemark
Client: bast
Category: Fashion & Accessories
Service Provided:
Brand Strategy, Marketing Communication, Brand Identity, Brand Design System, Packaging, Interface Design, Media Planning, Social Media, Influencer Marketing, Campaign Production
bast is an innovative mobile accessories brand with over five years of experience in e-commerce–driven product development and sales. In a market dominated by global brands, where most local ventures remain in the background, bast has boldly carved out its own space through distinctive moves.
As the first brand in Turkey to introduce antibacterial phone cases, bast has positioned itself as a pioneer. With a well-designed online store, sustainable and design-focused product collections, and high-performing media investments, the brand has become a benchmark in its category, reaching more than 300,000 orders to date.
Challenge
-
Brand loyalty in the mobile accessories vertical is low; consumers shop based on aesthetics and short-term needs.
-
The market is saturated with low-cost, low-quality products.
-
The number of strong local and global brands is limited.
-
Due to the constant launch of new devices, accessory turnover is high; collection management requires continuous and proactive updates.
-
Although closely linked to technology, the industry is still perceived merely as an “accessory” category.
Our Role
As bast entered this fast-moving market, it chose to collaborate with our dedicated team. With a strong brand identity, precise product segmentation, and a user-focused e-commerce strategy, bast quickly stood out and built remarkable customer loyalty. From design to packaging, digital interfaces to after-sales experience, every touchpoint was crafted with the same strategic consistency, ensuring both aesthetic appeal and functional value. This holistic approach transformed bast into an inspiration not only in the Turkish market but also on a global scale.
Brand Identity
bast entered the mobile accessories market not just as a functional brand but as a true fashion label. Instead of a traditional emblem, a bold logotype was chosen, expertly crafted by our specialists. Inspired by the healing goddess Bast of Ancient Egypt, the design carries the subtle elegance of a cat through its ear and tail forms. Constructed on the golden ratio, the logo embodies balance, grace, and a premium stance. The choice of black reinforces a sense of timeless sophistication and a strong connection to the fashion world.
The brand’s visual language extended far beyond its logo. A pioneering iconography system was developed to represent each collection with distinctive symbols, allowing users to recognize product groups at a glance. This approach positioned bast not simply as an accessory provider but as a brand merging aesthetic precision with functional value, setting it apart within the industry.
The premium perception was further elevated through studio photography, motion productions, and a meticulously designed e-commerce package. Every detail, from packaging to in-box materials, was infused with brand identity, ensuring that unboxing became an intimate encounter with the brand itself. This holistic experience built not only customer loyalty but also investor confidence, strengthening bast’s standing as a benchmark in its category.
Product Strategy of Phone Cases
Through detailed market analysis, the most in-demand product categories were identified. bast differentiated itself with a design-led product selection tailored to real consumer needs.
Purpose-First Innovation: Antibacterial Phone Cases
As the pandemic heightened awareness around surface hygiene, bast introduced Turkey’s first antibacterial phone case creating a new standard in hygiene-conscious product design.
Minimal Form, Maximum Function: Ultra-Slim Phone Case
Share your feature information here to attract new clients. Provide a brief summary to help visitors understand the context and background.
Sustainable Alternative: Eco Collection
With growing concern over environmental impact, bast launched the Eco Collection made from recyclable, eco-friendly materials as a long-term alternative to short-lived plastic cases.
Innovative:
Wave Phone Case
Users sought aesthetic differentiation in a sea of standard cases. The Wave design, featuring carbon-blend material and fluid surface geometry, delivered both visual appeal and functional grip.
Bold Statement:
Non-Yellowing Phone Case
Many users were dissatisfied with clear cases that yellowed over time. bast developed a UV- and stain-resistant material that maintained its clarity reinforcing a long-lasting, premium perception.
.jpg)
Designing the First Touch
Every bast order was designed as an extension of the brand experience from digital to physical. The functional packaging combined personalization, information cards, and protective details to deliver a simple yet memorable unboxing experience.
.jpg)
SELLING SMARTER BY BUILDING BETTER
E-Commerce Experience Design
bast built its online sales strategy around speed and a seamless, user-friendly shopping experience. Since its founding, various e-commerce infrastructures have been tested and improved to deliver the most efficient purchase journey.
Unlike many standard e-commerce brands that rely on marketplaces, bast generates nearly 90% of its sales through its own online store. This approach has enabled faster growth, stronger customer loyalty, and full control over the brand experience.
SOCIAL PRESENCE CREATIVE PRECISION
Visual Communication
From static visuals to dynamic video formats, bast’s social media presence was built through a combination of in-house studio productions, digital assets, and a diversified creative strategy. Content design was guided by platform behavior, campaign timing, and engagement data ensuring that every piece of content was not just visually aligned, but performance-oriented.
Campaign Architecture & Market Execution
VISUALLY LED STRATEGICALLY DRIVEN
Every bast campaign is built not just to attract attention, but to align design, product, and user within a unified visual narrative. By grouping different product segments under cohesive collection stories, we strengthened the impact of each campaign. With well-calibrated pricing strategies, we achieved noticeable increases in both average basket size and order volume during campaign periods. This approach enabled strong sales growth without compromising brand perception.
Strategic Media Planning & High Sales Performance
Target audiences were reached through Google, Meta, and TikTok advertising, significantly improving conversion rates.
Over the past five years, these efforts brought more than 10 million visitors to the Bast website and helped the brand surpass 300,000 active customers.
SOCIAL PRESENCE CREATIVE PRECISION
Visual Communication
From static visuals to dynamic video formats, bast’s social media presence was built through a combination of in-house studio productions, digital assets, and a diversified creative strategy. Content design was guided by platform behavior, campaign timing, and engagement data ensuring that every piece of content was not just visually aligned, but performance-oriented.
Strategic Media Planning & High Sales Performance
7X
ROAS
Achieved through optimized media strategies across Google, Meta & TikTok.
+300K
ORDERS
Placed on bastcase.com between Aug 2020 and July 2025.
+10M
VISITORS
Driven through paid and organic traffic across all digital platforms.
+45%
AOV INCREASE
Strategic bundling and UX improvements boosted the average cart size by 45%.
.
UMPAUMPA. YOUR BRAND'S STORY, AMPLIFIED.
