Scaling Cold Chain Brands Across Europe

Client: SORGEL Distrubition

Category: Food

Service Provided:

Brand Strategy, Marketing Communication, Brand Design System, Interface Design, Media Planning, Social Media, Influencer Marketing, AI Powered Content Production

Brand Strategy

Marketing Communication

Brand Design System

Website

Interface Design

Media Planning

Social Media

Influencer Marketing

AI Powered Content Production

Founded in 2010, SORGEL Distribution is a Strasbourg-based integrated food company that produces and distributes frozen products across Europe. Its portfolio includes international brands and its own labels, Hünkar and Ideal Délices. Since 2016, it has expanded its market presence through increased production capacity and a strong logistics network.

By combining distribution with its own production facility, SORGEL ensures quality and consistency across the supply chain. This structure enables the company to meet high standards for both corporate clients and end consumers, supporting steady growth and long-term partnerships.

Challenge

In Europe’s frozen food sector, standing out solely with product quality is no longer enough.
Operational continuity, supply chain transparency, and strong digital visibility have now become key competitive factors.
While corporate buyers shape their decisions based on a brand’s reliability and logistical clarity, end consumers build their trust through the content they directly encounter.
In this reality, a brand’s digital presence must not only be informative but also persuasive and sustainable.

Our Role

We provided SORGEL and its sub-brands Hunkar and Idéal Délices with a consistent, trust-building, and contemporary digital presence. From communication strategy to visual assets, from campaign concepts to corporate documentation, we managed the entire process, focusing on performance, reach, and trust.

Instead of redesigning the existing packaging, we created highly accurate 3D models from the SKUs. These models were turned into studio-quality visuals through AI-powered staging. As a result, the need for studio photography was eliminated, content costs were reduced by 90%, and the budget was redirected toward visibility, shelf space, and ROI.

bast_branding_case_summary copyz1 (1).jpg

Brand Identity & Packaging Representation

bast entered the mobile accessories market not just as a functional brand but as a true fashion label. Instead of a traditional emblem, a bold logotype was chosen, expertly crafted by our specialists. Inspired by the healing goddess Bast of Ancient Egypt, the design carries the subtle elegance of a cat through its ear and tail forms. Constructed on the golden ratio, the logo embodies balance, grace, and a premium stance. The choice of black reinforces a sense of timeless sophistication and a strong connection to the fashion world.

The brand’s visual language extended far beyond its logo. A pioneering iconography system was developed to represent each collection with distinctive symbols, allowing users to recognize product groups at a glance. This approach positioned bast not simply as an accessory provider but as a brand merging aesthetic precision with functional value, setting it apart within the industry.

The premium perception was further elevated through studio photography, motion productions, and a meticulously designed e-commerce package. Every detail, from packaging to in-box materials, was infused with brand identity, ensuring that unboxing became an intimate encounter with the brand itself. This holistic experience built not only customer loyalty but also investor confidence, strengthening bast’s standing as a benchmark in its category.

BRAND CONSISTENCY MEETS SHELF VISIBILITY

Digital Branding & Design System

Our goal for SORGEL was not to build a brand from scratch but to ensure that its existing brand values, expressed through its brands Hunkar & Idéal Délices, were accurately represented on digital platforms and its packaging visuals were competitive on global shelves.

Reviewed existing brand identity through typography, color, and iconography
Ensured visual and verbal consistency across digital touchpoints (web, social media, catalogs)
Clarified positioning for our two brands, differentiating their content language and tone
Reproduced packaging visuals according to the presentation standards preferred by global chain retailers
Produced high-accuracy 3D models faithful to the physical packaging, used across all digital channels
Placed products into lifestyle compositions using AI-assisted staging, making them equally clear to both end consumers and corporate buyers

This approach ensured full alignment between the brand’s physical product appearance and its digital representation, strengthening trust perception in both B2B and B2C markets.

WEB PRESENCE BUILT FOR TRUST NOT JUST TRAFFIC

Web Experience

Hunkar’s new website was designed to showcase the brand’s frozen food portfolio in a way that attracts end consumers while generating leads from corporate buyers. Behind the brand, SORGEL Distribution, the producer and supplier of Hunkar & Idéal Délices, brings manufacturing expertise and high-quality production standards to every product.

Dedicated brand and product pages with category-based filtering for more intuitive browsing
SEO-optimised content structure & a user-friendly information architecture
B2B modules including distributor applications and catalog request forms
Corporate sections that communicate brand values and highlight operational strengths
Comprehensive performance tracking with Google Analytics, Search Console, and conversion monitoring tools

Impact in Numbers

Through the social media strategy implemented on Facebook and Instagram, we strengthened the brand’s digital presence, enhanced engagement quality, and created content that resonated with the target audience.

Increase in Organic Reach

+900%

Increase in Content Engagement Rate

+65%

Increase in distributor and point-of-sale requests

Studio-Grade Visuals, Enhanced by AI

We transformed existing product visuals into digital format with advanced 3D modeling and AI, staging them in realistic lifestyle scenes with natural lighting. This approach cut production costs by 90% and increased published content volume fourfold in just three months.

CONTENT AT SCALE, QUALITY WITHOUT COMPROMISE

Social Media

In low-engagement categories such as frozen food, social media serves as the brand’s most visible digital storefront and a critical touchpoint for shaping perception. For SORGEL, we redefined this space as a structure that drives sales potential, reinforces brand trust, and strengthens market positioning.

Weekly content planning shaped by seasonality, campaigns, and product categories, fully integrated with sales cycles
Multilingual content tailored to each market’s cultural and linguistic nuances
Dual communication approach designed to target both B2B and B2C audiences effectively
Visual and copy formats that reinforce brand identity while being optimized for platform algorithms and user behaviors

Social Media Snippets of Hunkar

Social Media Snippets of Idéal Délices